Privacy Policy

1.1. User-Provided Information: We may collect the following information you provide when you create an account, post content, send messages, upload profile pictures or videos, or interact with other users:

• Name
• Email address
• Profile picture or video (if uploaded)
• Other user-generated content, including photos, videos, and descriptions (if applicable)

1.2. Automatically Collected Information: We collect certain information automatically when you use Tikus, including:

• Device information (model, operating system, unique device identifiers)
• Advertising identifiers (Google Advertising ID on Android, IDFA/IDFV on iOS)
• IP address
• Usage data (app usage statistics, features accessed)
• Cookies and similar tracking technologies

1.3. Location Information: With your consent, we may collect your precise location information to provide location-based features within the app.

We use your information, including image data, for the following purposes:

2.1. To Provide and Improve the Service:

• Deliver and enhance Tikus's features and functionalities.
• Personalize your experience by displaying relevant content and recommendations.
• Analyze user behavior to improve the overall user experience.

2.2. Communications:

• Send you notifications, updates, and promotional messages (you can opt out of promotional emails at any time).
• Respond to your queries and provide customer support.

2.3. Safety and Security:

• Monitor for and prevent fraudulent or inappropriate activity on the platform.
• Maintain the security and integrity of our services.

2.4. Advertising:

• Display advertisements within the app, including personalized ads based on your interests and usage patterns.
• Measure the effectiveness of advertising campaigns.
• Provide aggregated analytics to advertisers about how users interact with their ads.

Tikus is a free app supported by advertising. We partner with third-party advertising networks, including Google AdMob, to display ads within our app.

3.1. Personalized Advertising:

With your consent (where required by law), we and our advertising partners may collect and use information about your device and app usage to show you personalized advertisements that are more relevant to your interests. This includes:

• Your advertising identifier (Google Advertising ID or IDFA)
• Your interactions with ads
• General location information derived from your IP address
• App usage data and browsing behavior

3.2. Non-Personalized Advertising:

If you do not consent to personalized advertising, you will still see ads, but they will not be tailored to your interests. Non-personalized ads are based on contextual information such as the content of the app rather than your personal data.

3.3. Advertising Partners:

Our primary advertising partner is Google AdMob. Google may use cookies, advertising identifiers, and similar technologies to collect information for advertising purposes. For more information about how Google uses your data, please visit: Google Privacy Policy and How Google uses information from sites or apps that use our services.

3.4. Managing Your Ad Preferences:

You can manage your advertising preferences in the following ways:

• Through the "Ad Preferences" section in the Tikus app settings
• By adjusting your device's advertising settings (resetting your advertising ID or opting out of personalized ads)
• For users in the European Economic Area (EEA), UK, or Switzerland: through the consent dialog shown when you first use the app

4.1. With Other Users:

Certain information, such as your profile picture and user-generated content, will be visible to other users as per your privacy settings. You can control who can see your information through your account settings.

4.2. With Third Parties:

• We may share your information with third-party service providers who help us operate the app, such as hosting providers, data analytics services, or customer support platforms.
• We share information with advertising partners (such as Google AdMob) to display and measure advertisements, as described in Section 3.
• We may share your information with business partners, but only for specific purposes outlined in this policy and with your consent.
• We may disclose your information if required by law, to comply with legal processes, or to protect the rights and safety of ourselves, our users, or the public.

Depending on your location, you may have certain rights regarding your personal data:

5.1. General Rights:

• Access: You have the right to request a copy of the personal data we hold about you.
• Correction: You have the right to request that we correct inaccurate personal data.
• Deletion: You have the right to request that we delete your personal data.
• Account Settings: You can manage your account settings and privacy preferences within the Tikus app.
• Location Data: You can enable or disable location services through your device settings.

5.2. Additional Rights for EEA, UK, and Swiss Users (GDPR):

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

• Consent Withdrawal: Where we process your data based on consent (such as for personalized advertising), you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to Object: You have the right to object to processing of your personal data for direct marketing purposes, including profiling related to direct marketing.
• Right to Restrict Processing: You have the right to request restriction of processing of your personal data in certain circumstances.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence.

5.3. How to Exercise Your Rights:

To exercise any of these rights, please contact us at contact@tikus.com. We will respond to your request within 30 days (or sooner if required by applicable law).

If you are in the EEA, UK, or Switzerland, we process your personal data on the following legal bases:

• Contract: Processing necessary to provide you with our services and fulfill our terms of service.
• Consent: Processing based on your consent, such as for personalized advertising. You may withdraw consent at any time.
• Legitimate Interests: Processing necessary for our legitimate interests, such as improving our services, preventing fraud, and ensuring security, provided these interests are not overridden by your rights.
• Legal Obligation: Processing necessary to comply with legal requirements.

We collect, use, and share your data, including image data, to provide our services, improve our app, display relevant advertisements, and communicate with you. We may share your data with third-party service providers and advertising partners for these purposes.

Tikus is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from a child, please contact us immediately at contact@tikus.com to have the data removed.

We collect users' image and video information to provide certain features. This includes but is not limited to profile pictures, uploaded images, and videos shared within the app's messaging, content posting functionalities, or other interactive features. We may also collect metadata associated with these images and videos, such as timestamps and location information, where applicable. We handle this data with care and only use it for purposes outlined in this Privacy Policy.

We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal or legitimate business purposes.

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal data remains protected in accordance with this Privacy Policy and applicable law, including the use of Standard Contractual Clauses approved by the European Commission where required.

We take reasonable measures to protect your data, including image data, from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure servers, and access controls. However, no data transmission or storage system is completely secure. We cannot guarantee the security of your information.

We may update this Privacy Policy as needed. We will notify you of significant changes by email or through a notification within the app. Your continued use of Tikus after the changes indicates your acceptance of the updated Policy. We encourage you to review this Policy periodically.

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us at contact@tikus.com.

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